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NDTV Imagine salutes the spirit of a Woman with two new prime-time shows
~ ‘Jyoti’- a woman whose family comes before her dreams ‘Dehleez’- a woman who stands against all odds for her husband Both shows go on air from February 16, 2009 ~



Mumbai, February 10, 2009:  This February, NDTV Imagine salutes the all enduring Woman- the binding force of every Indian family with two riveting shows, Jyoti and Dehleez, highlighting different aspects of her life.  She is an obedient daughter, a caring sister, a trustworthy friend, a loyal wife and a loving mother. The lead protagonists of these shows are two such women who will represent all these roles but face resentment from their families at every stage of their life. NDTV Imagine traces their journey through two emotive back-to-back sagas Jyoti & Dehleez hitting your TV screens from February 16th, Monday – Thursday at 8.30 pm and at 9.00 pm respectively.

Jyoti, will trace the journey of a young woman Jyoti the eldest of the three daughters and the sole bread winner of the family who sacrifices her dreams and aspirations to fulfil every need of her family. Jyoti gracefully faces all obstacles and does everything and more than any son could ever do. Inspite of disturbing incidents, Jyoti strives forward with her undying positive attitude and continues to shine, yielding light to the people around her. This is the story of Jyoti… in today’s liberated world.  This saga of a woman will see Sneha Wagh as the spirited Jyoti along with Sriti Jha, Sanjay Batra and Zaida Parveen among others. The story has been written by the noted writer Purnendu Shekhar and will be directed by Siddharth Sengupta. The show is produced by Sunjoy Waddhwa of Sphere Origins.

‘Dehleez’ is a story of a young happily married girl, Indu, who has to step beyond the boundaries of her home to earn a living for the sake of her husband Arjun. The essence of the story is the struggle and the courage of a common working woman to keep her marriage together while being faced with resistance from her own family as well as the society.Dehleez is produced by Manish Goswami’s Siddhant Cinevision and will see a mix of new and popular faces. The main protagonist Indu is portrayed by Preeti Gandwani, alongside a cast of other brilliant actors like Bhuvnesh Mam, Rakesh Pandey, Savita Prabhune and Preeti Sahay amongst others. The story has been written by the noted writer Mir Munneer and will be directed by Tamna P Nedungadi.

Announcing the new shows, Shailja Kejriwal, EVP Content, NDTV Imagine said, “In India today, women across classes have stepped out of their homes to work and support their families. Traditionally, women have always been portrayed as dependants, the weaker sex and marriage being their final destination. The protagonists of our two new shows ‘Jyoti’ (Jyoti) and ‘Dehleez’(Indu) bring to the viewers several facets of a woman who not only support their families financially but are also the emotional anchors for everyone. They are deeply rooted to their culture and tradition but will endure any tribulation that they have to face for their family.”

Will the ever discriminating society crumble Indu and Jyoti’s struggle for their family and loved ones? Or will they be able to weather these storms to stand stronger than before? Walk with Jyoti and Indu as they struggle with circumstances to selflessly fulfil the needs of their family on NDTV Imagine’s new presentations, Jyoti & Dehleez starting February 16th onwards Monday – Thursday at 8.30 and 9.00 pm respectively.

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About NDTV Imagine

 

NDTV Imagine is the ‘entertainment initiative of the NDTV Networks PLC, the NDTV-NBCU joint venture in India’.   Spearheaded by Sameer Nair, the company has made strategic forays into key businesses in the media and entertainment space. Ace director and producer, Karan Johar is a creative consultant and brand ambassador of this initiative. The company currently operates the Hindi General Entertainment channel, NDTV Imagine; the World Cinema movement, NDTV Lumière (which includes theatrical releases, home video, internet and television), Imagine Showbiz, a dedicated Bollywood Entertainment channel and Imagine Film Co., a film production studio that has numerous movie projects across regions and languages, in varying stages of development and production.

 

NDTV Imagine has also been working closely with NBCU to bring world-class entertainment to Indian audiences with channels like Sci-Fi, 13th Street, the Universal Channel and also the revamped Hallmark Channel.  The company has done extensive work with regard to the launch, distribution and monetization of premium international channels in India

 

 

About NDTV

 

NDTV Ltd, founded in 1988, is India's largest news and infotainment network. It is home to the country's best and brightest reporters, anchors, camerapersons and producers; 23 offices and studios across the country host India's most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of successfully launching three news channels in India and two abroad: NDTV 24x7 is a clear leader in the English news segment, NDTV Profit, a 24-hour business plus channel, is India's number one business news channel, NDTV India is amongst the country's leading Hindi news channels, and NDTV MetroNation is fast emerging as one of the most watched city specific channels. It is credited with pioneering several broadcasting and programming initiatives in Indian television and has expanded into one of the nation's biggest broadcasting houses by growing beyond news broadcasting and venturing into non news verticals.


NDTV Networks, a subsidiary of NDTV was incorporated to seize opportunities in areas 'beyond news'- entertainment, lifestyle, media technology and outsourcing. NDTV Good Times is the leading channel in the lifestyle space. NDTV Astro Awani in Indonesia became the leading news channel within three months of its launch. As an organization, NDTV is committed to one cause: to use its extensive expertise, technology and reach to create unparalleled coverage of the latest in domestic and international news, sports and entertainment for viewers at home and around the world. For more information visit www.ndtv.com

 

For more on NDTV Imagine, please contact:

At NDTV Imagine:

At Vitcom Consulting:

 

Zeenat Khan: 67733999

zeenatk@ndtvimagine.com

 

Tanushree Mehra: 98203 85814 tanushreem@ndtvimagine.com

 

 

Mamta Sehgal :

Mamta.sehgal@vitcomconsulting.com

Jolenta D’souza: 9819183913

jolentad@ndtvimagine.com

Reshma Golatkar: 9987686575

Reshma.golatkar@vitcomconsulting.com

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